If you are in love then you’d probably say that the best words you can ever hear are contained in the simple phrase “I love you!”
In business if you love your clients and you want them to love you the best words your clients can ever hear are “Thank you!”
And whilst initially you may be sceptical about the idea of loving your clients its just something you’ve got to do if you plan to be in business for the long haul. You need to make it part of the way you and the rest of the team do things at your site. You see, when you love your clients it means you demonstrate that you appreciate them and, when you do that, they’ll keep on coming back bringing their friends with them.
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Now loving them doesn’t mean doing that physically. It just means that you ensure that clients feel appreciated, respected and valued. You show them this when you say
- “Thank you for calling” when they telephone for information or advice;
- “Thank you for choosing us” when they give you the job;
- “Thank you for letting us know” when they have a complaint;
- “Thank you for the referral” when they send in a friend;
- “Thank you for waiting” when you have to ask them to wait.
Now there are two other groups that deserve the same big, generous thanks. And those are your suppliers and the people you work with. Generally people in both of these categories are the first to cop it in the neck when they do something wrong but rarely do they receive a “thank you” when they do something right. So try telling a supplier “Thank you for getting that to us so promptly” or surprising a colleague with a “Thank you for getting that job done so quickly.”
You’ll be amazed how contagious the “thank you virus” can be and, when people catch it, they’ll love doing business with you!
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