A little while ago I gave you eight tips to help when you are pondering how you’ll generate new business as times get back to normal! Here are 9 more points to remember if you’re planning to create a newspaper advert, a handbill, or an offer on your website or in social media.
- Have a coupon, or easy response mechanism for digital offers; you’d be surprised how often they’re used… months after too.
- And the body copy (the “guts’ of the advert) follows the AIDA formula.
- With loads of proof of claims made, particularly by the use of testimonials.
- And, where possible the solution being offered should be a cure not prevention.
- A photo (or less effectively, an illustration) should be used where it builds the case being made.
- Generally, one larger photo at the top of the advert with the headline underneath.
- All photos should be captioned so the reader understands what they illustrate.
- Whilst artists love it, don’t reverse out of a solid colour (typically white print on black).
- Use serif type fonts for headlines (Times Roman, Courier, Garamond and Bookman are typical) rather than san serif type styles (like Helvetica).
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