Where can you use a checklist? Well, you can use them in a letterbox dropper, you can use them in a media advertisement, you can use them at your website, and you can use them as a handout. Yes, that’s right, a handout. If you meet somebody and get them interested in what you do, you can say, “By the way, I have a checklist which will help you identify the 13 mistakes that maybe you’re making; I’ll send it to you,” and you get their contact details and begin the relationship.
Of course, whether you use it as a letterbox dropper, a direct mail shot, in an advertisement, or on social media, you’ve got to have them work out what their score is and lead them through to the next action. You know, “If you’ve ticked more than three boxes, then send for this free report”, or “Go to our website”, or “Ring so and so” so that it progresses them through the sales process.
Checklists can be used in almost any situation. A pro golfer friend of mine has a checklist “Do you make these 5 mistakes in putting?” Now, every golfer knows they need to improve their putting, so they want to get that checklist, find out whether they’re making the mistakes and, if so, what they can do to improve it. After all, putting is where most people go to pieces on the golf course. He’s followed that up with another checklist which is “Do you make these 5 stupid mistakes before you play golf?” Even the headline is intriguing if you’re a golfer.
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