That word is… invincibility! In tough times that’s what helps us achieve and maintains success!

In each of us there is a certain amount of invincibility that we need to bring out from time to time. Whether in the business world or in our personal lives, we need to be able to cope with tough times, learn by them and bounce back.

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US military officer, Captain Gerald Coffey, who was incarcerated in solitary confinement for years in a dungeon like prison cell in Hanoi during the Vietnam conflict, expresses his view of the concept of invincibility in the following words…

“…To me invincibility is not winning every battle and sometimes I think the applications are essential in the business world. Invincibility really means how we bounce back from the defeats that we suffer, from those setbacks that we hadn’t anticipated, because we certainly cannot often win every battle. Invincibility means how we come back with what we’ve learned from that setback and the sum-total of all those rebounds if you will, and how we apply those lessons for the future challenges in our business lives.”

Remember that we all suffer setbacks from time to time. The real test of character is how we move on and learn from those experiences.