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Bruce Hurd

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Aim Point: An Air Force Pilot’s Lessons for Navigating Life Kindle Edition

by Bruce Hurd (Author) Format: Kindle Edition

4.9 28 ratings

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"My altimeter showed me plummeting through 1,000 feet above the ground. I wasn't flying any more -- I was falling out of the sky. It would only be a matter of seconds before I hit the ground at over 100 miles per hour and exploded in a fireball."In his thrilling and incredibly thoughtful book, Colonel Bruce Hurd thrusts us into the private world of an accomplished military officer as he describes the trials and triumphs of his 30-year career in the Air Force.With courage and honesty, Colonel Hurd unveils the fears, disappointments, and shame he overcame to be a life-changing leader both at home and abroad. His wit and ability to see the big picture give us a new perspective on possibilities. He will inspire those questioning their life journey with stories of finding direction and reinvention in the midst of adversity and change.He will thrill those following their dream with his accounts of close calls and near misses.He will teach those struggling in life with his lessons and life strategies for learning to fly again.

Print length

286 pages
Language

English
Sticky notes

On Kindle Scribe
Publication date

September 1, 2019
File size

19665 KB
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Editorial Reviews

Review

"Whether you love reading true stories of pilots facing terror or personal transformation and the triumph of family values, Bruce Hurd's heroically personal narrative will keep you riveted to the final landing. For anyone facing challenges that seem impossible, this is your next book."
-- MK Mueller, author of "8 to Great" and "Taking Care of Me: The Habits of Happiness"

"'Aim Point' takes the reader on a thrilling ride through stories of emotional trauma and military valor, and arrives at a set of hard-earned lessons for life. This is a brave and wonderfully insightful book."
-- Michael Doyle, author of "The Ministers' War" and "The Forestport Breaks." "'Aim Point' is an extremely well written, integrated, real-life story. Colonel Hurd writes honest, insightful, loving words about duty, faith, and responsibility to both core and corps values. Colonel Hurd goes to the place of truth inside himself to obtain morally correct answers in difficult circumstances. Good guys do finish first." -- David Denton Davis, MD, author of "Who Can Parents Trust?" and "Polly's Promise"

From the Author

Writing this book has been a journey. I've wanted to put my thoughts into words for many years. I originally intended to write a book of stories about my life with most of my writing centered on my 30 years of experience as a pilot and officer in the Air Force. I didn't originally plan on my book going much further than friends and family.
As I got deeper into my writing, I noticed a focus on some major, traumatic events in my life. These events carried a large amount of shame I kept hidden from the world. This shame, this trauma, needed to come out. It needed exposure to the light, so I wrote about it.
I've never been a victim and never will be, so I looked at these events from the perspective of "What have I learned? What have I gathered from all of this that has helped me become a better man?"
After I wrote the initial draft of this book, I had the nagging sense of "so what?" I came to realize I had been using specific values and principles as guideposts my entire life, although I had never written them down. My life journey had also been all about the process of reinvention -- the ability to move into new locations and new situations with radically different job requirements and succeed.
This is what the fifth part of this book is about -- it's an introduction to the process of reinvention and the eight principles I believe can help anyone achieve what all of us want: a joyful, happy life. None of this is revolutionary. Philosophers, military/business/religious leaders, ethicists, and self-help experts have taught these principles for many years. What makes my approach different is that I believe each of us can use guided exploration and focus to improve in all these areas.
This excites me, as I see sharing my experience and knowledge as an opportunity for me to continue to contribute in a positive and meaningful way well into the future. I also see a much deeper exploration of these principles as the focus of my next book. And, sometime in the future, either in book form or as part of in-person or video presentations, I look forward to sharing some amazing, interesting, and funny Air Force experiences I had during my career. Like the time my navigator became lost over the North Pole and thought he might have turned us directly toward the Soviet Union. Fun times!

From the Inside Flap

In his thrilling and thoughtful book,Colonel Bruce Hurd vividly describes the adventure, excitement, and triumph hefelt during his 30-year career as an Air Force officer and pilot. Through hispowerful narrative, often told with a dry wit, readers gain a real appreciationfor the rich and full life of a career military officer.
But this compelling novel isn't just forthe military-minded. Additionally, Colonel Hurd talks movingly about confrontingthe disappointment, fear, and shame arising from very painful and difficultpersonal ordeals he faced. After great success in numerous leadership positionsas an Air Force officer and in his post-military career as a softwaredevelopment program manager, he also speaks to the importance of being able toreinvent ourselves throughout our lives.
Colonel Hurd concludes his book byintroducing the reader to his eight "Aim Point" principles that have been histouchstones throughout his life. He has used them each time he has been confrontedwith the need for personal reinvention. His inspiring book is a must-read for AirForce enthusiasts, anyone confronting deeply personal challenges, and thosefacing the need for reinvention in their lives.

From the Back Cover

"My altimeter showed me plummeting through 1,000 feet above the ground. I wasn't flying any more -- I was falling out of the sky. It would only be a matter of seconds before I hit the ground at over 100 miles per hour and exploded in a fireball." Colonel Bruce Hurd
In his thrilling and incredibly thoughtful book, Colonel Bruce Hurd thrusts us into the private world of an accomplished military officer as he describes the trials and triumphs of his 30-year career in the Air Force.
With courage and honesty, Colonel Hurd unveils the fears, disappointments, and shame he overcame to be a life-changing leader both at home and abroad. His wit and ability to see the big picture give us a new perspective on possibilities.
He will inspire those questioning their life journey with stories of finding direction in the midst of adversity and change.
He will thrill those following their dream with his accounts of close calls and near misses.
He will teach those struggling in life with his lessons and life strategies for learning to fly again.
"Whether you love reading true stories of pilots facing terror or personal transformation and the triumph of family values, Bruce Hurd's heroically personal narrative will keep you riveted to the final landing. For anyone facing challenges that seem impossible, this is your next book."
-- MK Mueller, author of "8 to Great" and "Taking Care of Me: The Habits of Happiness"
"'Aim Point' takes the reader on a thrilling ride through stories of emotional trauma and military valor, and arrives at a set of hard-earned lessons for life. This is a brave and wonderfully insightful book."
-- Michael Doyle, author of "The Ministers' War" and "The Forestport Breaks."

About the Author

Colonel Bruce Hurd crafted an extraordinary 30-year Air Force career as a pilot and officer - and this book talks about his amazing journey along the way. He excelled as an award-winning squadron and group commander, a visionary leader restructuring U.S. military supply chain processes throughout Europe, and a highly sought-after American diplomat working with foreign governments, among other endeavors. Each of his 16 assignments required him to reinvent himself as he undertook different challenges associated with the new positions he assumed. Throughout it all, Colonel Hurd is most proud of the outstanding men and women he had the privilege of leading. The units he commanded earned numerous awards, including the Air Force Outstanding Unit Award (twice), the Maintenance Effectiveness Award for best large aircraft maintenance in the Air Force, and the General Spaatz Trophy for best air refueling squadron in the Air Force. After retiring from the Air Force, Colonel Hurd reinvented himself again as a very successful software development program manager at a large technology company in San Diego. He most recently reinvented himself once more as an author, speaker, and reinvention coach, with a focus on helping people successfully navigate change in their lives through connection with their values and exploring what inspires them. Colonel Hurd was born and raised in the San Francisco Bay Area. He earned a bachelor's degree in Business Administration from the University of California at Berkeley and a master's degree in Systems Management from the University of Southern California. He is also a graduate of the U.S. Army Command and General Staff College and the U.S. Air Force Air War College year-long post-graduate courses of study in residence.

Product details

ASIN ‏ : ‎ B07V7ZQR7L
Publisher ‏ : ‎ Aim Point LLC (September 1, 2019)
Publication date ‏ : ‎ September 1, 2019
Language ‏ : ‎ English
File size ‏ : ‎ 19665 KB
Simultaneous device usage ‏ : ‎ Unlimited
Text-to-Speech ‏ : ‎ Enabled
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Enabled
Sticky notes ‏ : ‎ On Kindle Scribe
Print length ‏ : ‎ 286 pages

Best Sellers Rank: #1,685,986 in Kindle Store (See Top 100 in Kindle Store)
- #111 in History of Arabian Peninsula
- #127 in Persian Gulf War History
- #294 in Operation Desert Storm Military History

Customer Reviews:
4.9 28 ratings

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Bruce Hurd

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Colonel Bruce Hurd crafted an extraordinary 30-year Air Force career as a pilot and officer – in his first full-length book (Aim Point: An Air Force Pilot's Lessons for Navigating Life), he talks about his amazing journey along the way. He excelled as an award-winning squadron and group commander, a visionary leader restructuring U.S. military supply chain processes throughout Europe, and a highly sought-after American diplomat working with foreign governments, among other endeavors. Each of his 16 assignments required him to reinvent himself as he undertook different challenges associated with the new positions he assumed.

Throughout it all, Colonel Hurd is most proud of the outstanding men and women he had the privilege of leading. The units he commanded earned numerous awards, including the Air Force Outstanding Unit Award (twice), the Maintenance Effectiveness Award for best large aircraft maintenance in the Air Force, and the General Spaatz Trophy for best air refueling squadron in the Air Force.

After retiring from the Air Force, Colonel Hurd reinvented himself again as a very successful software development program manager at a large technology company in San Diego. He most recently reinvented himself once more as an author, speaker, and reinvention coach, with a focus on helping people successfully navigate change in their lives through connection with their values and exploring what inspires them.

Colonel Hurd was born and raised in the San Francisco Bay Area. He earned a bachelor’s degree in Business Administration from the University of California at Berkeley while being commissioned as a second lieutenant through the Air Force Reserve Officer Training Corps program. He also earned a master’s degree in Systems Management from the University of Southern California. He is a graduate of the U.S. Army Command and General Staff College and the U.S. Air Force Air War College year-long post-graduate courses of study in residence.

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4.9 out of 5

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Katie H.

Intriguing autobiography

Reviewed in the United States on September 9, 2019

Verified Purchase

I don't usually go for military autobiographies, but I do enjoy nonfiction. Col. Bruce Hurd's narrative of his time in the USAF and his growth from each personal account left me inspired and motivated to see the positive in my own life. His determination to succeed and persevere through set backs and dishonesty show the reader how to be successful even without his directly telling us, as he does at the end of the book.
I am amazed at some of the direct quotes Col. Hurd remembers from his time joining the USAF, along with various accounts throughout. I can just imagine that those memories must be very important to him.
I also appreciate that he describes how officers are promoted in the air force ranks and his brief timeline at the back of the book.

One person found this helpful

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John Wang

Stories of Inspirational Leadership to help us live a happier life! A must read!

Reviewed in the United States on September 6, 2019

Verified Purchase

I really love Bruce Hurd’s reminder for us to reflect on what we’ve learned from past traumatic events and live our life from uplifting and unifying values and principles.

What an incredible leader and a role model of integrity, compassion, courage & positivity Bruce is?
As a man, I particularly admire his courage, openness and emotional intelligence for sharing his personal stories so candidly. He is such an inspiration to what leadership can be and I would love to be on his squadron any day!

This book will move you and enrich your life!

2 people found this helpful

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AmzonAccount

A book for everyone

Reviewed in the United States on September 5, 2019

Verified Purchase

I love the memoir genre, and this book has a great mix of anecdotes, reflection, and implicit life lessons. I enjoyed learning more about the U.S. Air Force too. But that's not all the book is about - the title "Aim Point" is inspired by military/flight terminology, but the author applies it to many other aspects of life in general. The author has had a successful career, and much can be learned from his wins and losses, but it's the little moments of vulnerability that make this a solid read. (Review by: Ashley Sheaff)

2 people found this helpful

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Debra D.

Living with integrity always leads to positive outcomes

Reviewed in the United States on November 7, 2019

Verified Purchase

Colonel Bruce Hurd has bravely exposed his vulnerabilities in an otherwise strictly guarded profession. I appreciate his candid description of his military experience and how integrity, being true to oneself, and transparency has triumphed over the difficult situations he has faced. While I expected this to be an interesting read, I gained a lot of insights I can apply to my life, for which I am grateful.

One person found this helpful

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Lee Jagger

Insightful and heart-warming!

Reviewed in the United States on September 3, 2019

Verified Purchase

If you want to soak in a warm bath of courage, compassion, integrity, trust, and the liberating lessons learned from these true stories, hurry up and get this book! I don't know much about the Air Force, so it was such a treat to be expertly guided into that world. A MUST read!

3 people found this helpful

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Laura B

Love it when GOOD men are leading others ❣

Reviewed in the United States on August 31, 2019

Verified Purchase

So, I know Bruce and his wife, and I am here to tell you, when you read this book, you can believe this man. He shares his fears along with his victories.

2 people found this helpful

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DAYRE LIAS

A great book!

Reviewed in the United States on December 8, 2019

Verified Purchase

Pilot, military officer, or anyone--this is a great read about the challenges one faces in life and how to succeed.

One person found this helpful

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Shannon Choudhari

"When we face our fears, two things happen. We make ourselves known and we make a decision." (214)

Reviewed in the United States on September 2, 2019

Col. Bruce Hurd frames his book as a journey through the traumatic events of his life that he has boldly turned into personal victories. These events range from things that many have experienced - betrayal, bullying behaviors, and family members suffering from alcoholism - to experiences that are inaccessible to most civilians, such as the near-death experience of falling out of the sky piloting a supersonic jet after encountering unexpected severe wind shear during training. Col. Hurd takes his readers on the mental journey of viewing difficult situations as opportunities for self-definition, of engaging in co-creation with the circumstances of his life to continually reinvent himself by keeping close to his own internal guidance system.

In addition to being a surprisingly entertaining story of the life of an Air Force pilot, Col. Hurd's book has the unique advantage of being written from a place of keen vulnerability and insight. Who would expect to find a retired Air Force Colonel talking about his journey to having faith in the Universe and trusting in signs to guide your decisions?

I found in this book so many concepts and lessons that I would not have come across in my own life, but that I can now take with me into my own future: turning unpleasant confrontations into a desire to collaborate and negotiate, taking control when you feel most powerless, and operating from a base of "inspired action." Col. Hurd's story is an encouraging movement in a "nice guys finish first" direction that is so needed in our society today.

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Aim Point: An Air Force Pilot’s Lessons for Navigating Life Kindle Edition

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