Join us as Digital Marketing Pro and host of Talking Cookieless Ann Handley guides us into the cookieless future with Adobe's Ryan Fleisch and Phil Regnault of PwC.
How to Create a Cookieless Culture: 3 Steps to Set You Up for Success
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Read more great stats from our Future of Marketing Research series: https://adobe.ly/3awl7Vn
What we need is some type of global consent engine that allows consumers to terminate relationships with advertisers when they cross the line.
Based on experience, most stakeholders need basic recipes they can start with that cover their industry needs.
Is it wise to open the door to the companies who control the pipes to track and manage the inventory?
So there is this huge issue with collection vs. analysis. You want actionable intelligence, not huge haystacks.
pipeline reporting across a journey with cohorts would be nice.
So is this about rewriting the URLs to pass a session identifier?
Jessica S.
2y
HI PHIL!!
What about consent? Cookies at least allow the user to control this.
Oracle Alliance Marketing Leader at PwC
2yBookshelf goals :)