We're broadcasting LIVE with Digital Marketing Pro Ann Handley! Join the conversation as she guides us into the cookieless future with Adobe's Ryan Fleisch and Forrester Research's Joanna O'Connell.
5 Ways Cookieless Marketing Can Build Strong Customer Relationships
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Get more info and our customers' perspectives on the Adobe Blog: https://adobe.ly/3kpa0Di
Have any companies thrived on using first-party data that we can learn from?
Erica Means Google is sharing timeline for provacy snadbox here https://privacysandbox.com/timeline?
To all panel members - CTR has been mentioned a few times as not being the best indicator of success. Which metrics do you think we SHOULD be looking at after the "cookiepocalypse".
Erica Means Google has delayed the death of 3rd party cookies until "mid-2023"
Do we have any time frame for when Google will stop supporting cookies?
Very interesting. What are your thoughts on back to basics metrics without cookies?
David Tsai 👨👩👦 Here are a few insights and we have more articles on the Adobe blog: https://blog.adobe.com/en/publish/2021/08/25/accelerating-digital-transformation-and-driving-growth-in-the-cookieless-era.html#gs.b9k601