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Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content 2nd Edition
Purchase options and add-ons
A hands-on field guide to consistently creating page-turning content that your audience loves. (And that delivers real results.)
In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that’s helped hundreds of thousands become better, more confident writers.
In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing.
This new edition also includes:
- All-new examples, tools, resources
- Updated step-by-step writing framework
- Added and expanded chapters that reflect the evolution of content marketing (and evolution of Ann’s thinking about what works today)
- The same witty and practical how-to approach
- How to attract and retain customers with stellar online communication
- How to choose your words well, sparingly, and with honest empathy for your customers
- Best practices and ideas for crafting credible, trustworthy content
- “Things Marketers Write”: The fundamentals of 19 specific kinds of content that marketers like you write
- Inspiration. Confidence. Fun.
In this book, you’ll discover:
Content marketing has evolved. Yet writing matters more than ever.
In this new edition of Everybody Writes, you’ll find the strategies, techniques, tips, and tools you’ll need to refine, upgrade, and (most of all) inspire your own best content marketing.
- ISBN-101119854164
- ISBN-13978-1119854166
- Edition2nd
- PublisherWiley
- Publication dateOctober 25, 2022
- LanguageEnglish
- Dimensions6.3 x 1.4 x 9 inches
- Print length432 pages
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From the Publisher
Many of us have the idea that the ability to write well is a gift bestowed on a chosen few. Writing well is considered an art, linked murkily to muse and mysticism and magic.
So, we think there are two kinds of people: the writing haves―and the writing hapless, for whom writing well is a hopeless struggle. Like trying to carve a marble bust with a butter knife.
But I don't believe that. Neither should you.
The truth is this: Writing well is part habit, part knowledge of some fundamental rules, and part giving a damn.
We are all capable of producing good writing. We all have that magic within us.
―Ann Handley, author of Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content
The Formula of Three: High-quality content is packed with clear utility, inspiration, and empathy for the audience
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UTILITYUtility means you clearly help people do something that matters to them―you help them shoulder their burdens, you ease their pain, you help them make a decision. |
INSPIRATIONInspiration means our work is inspired by data or it's creatively inspired (or both). It's fresh, different, well-written, well-produced, nicely designed―and it feels like it could come only from you. |
EMPATHYEmpathy means you relentlessly focus on your customer. You view the entire world through their eyes―because everything the light touches...! |
ABOUT THE AUTHOR
ANN HANDLEY is a Wall Street Journal bestselling author focused on helping businesses worldwide escape marketing mediocrity to ignite tangible results. Her work has appeared in Entrepreneur, the Wall Street Journal, NPR, Chicago Public Radio, and the Financial Times. IBM named her one of seven people shaping modern marketing. More than 50K people subscribe to her popular email newsletter.
She is the world’s first Chief Content Officer, a principal at training and education company MarketingProfs, and a regular speaker at events globally.
Ann is also a mom, dog person, and writer. Her favorite food is kale salad. But don’t hold that against her.
Editorial Reviews
From the Inside Flap
Everybody Writes is your essential guide to becoming a masterful marketer, writer, and storyteller.
We think the ability to write well is a gift bestowed on a lucky few. But that’s not true. Writing well is part habit, part knowledge, and part giving a damn.
We are all capable of better writing and better marketing. If only we had a clear approach and some useful go-to techniques. If only we knew exactly what would take our writing and storytelling to new heights.
Ann Handley, one of the world’s leading experts on marketing and business writing, packs Everybody Writes with proven strategies, fresh frameworks, and fun examples.
This brand-new, expanded edition offers you practical, step-by-step writing insight and storytelling approaches that you can put to work right away to transform your writing… and your business.
You’ll discover the resources you need to tell better stories, connect with your customers, transform your business―and have fun doing it.
It’s your essential guide to becoming a masterful marketer, writer, and storyteller… with a voice that’s all yours.
Inside you’ll discover:
- The resources you need to write ridiculously well―with a goal of creating deeper, richer customer relationships
- The joy and value of great writing (a clear, proven writing process)
- The way to create a unique brand voice
- Strategies for telling original stories that could come only from you
- Specific approaches to the top 20 types of content that marketers write
Everybody Writes will reshape how you think about your writing. It’ll transform how you market, and how your customers respond to your marketing.
We are all capable of producing good writing.
We all have the magic within us.
Be the writer you’ve always wanted to be. Start creating content your audience will love.
From the Back Cover
DISCOVER HOW TO WRITE RIDICULOUSLY WELL
Packed with proven strategies, fresh frameworks, and fun examples, Everybody Writes will teach you how to create your best work.
It’s your essential guide to becoming a masterful marketer, writer, and storyteller.
“Funny, insightful, and profoundly transformational. You can’t say that about any other book about the craft of becoming a better writer and a more brilliant marketer.”
―Andrew Davis, author and keynote speaker
“Writing is a skill, not a talent. That’s great news, because it means it can be learned. And who better to teach you the craft of commercial and professional writing than Ann Handley. This book will go a long way to helping you share your ideas and make an impact.”
―Seth Godin, author, This Is Marketing
“I never thought Everybody Writes 2 could top the original, but it does. With apologies to Top Gun: Maverick, this is the best sequel. Absolutely indispensable! Buy a copy for all people who use words for any reason.”
―Jay Baer, author, Hug Your Haters
“There is no better way to become an exceptional writer than to spend a few hours inside of Ann Handley’s head. Everybody Writes v.2 (it’s 43.5% funnier) allows you to do just that and more. I LOVED every minute of it. It’s a must for anybody…because everybody writes! side.”
―Ahava Leibtag, President, Aha Media Group
“This clear-sighted framework will teach you to be a better writer. It makes this daunting topic so approachable, that I got excited just to write this blurb. No joke. side.”
―Andy Crestodina, Co-Founder and CMO, Orbit Media Studios
“Here it is―the modern writer’s handbook, finely tuned to meet the needs of today’s extremely weird world. This book is the coach, cheerleader, and no-nonsense friend every writer should have by their side.”
―Beth Dunn, Marketing Fellow at HubSpot
About the Author
ANN HANDLEY is a Wall Street Journal bestselling author focused on helping businesses worldwide escape marketing mediocrity to ignite tangible results. Her work has appeared in Entrepreneur, the Wall Street Journal, NPR, Chicago Public Radio, and the Financial Times. IBM named her one of seven people shaping modern marketing. More than 50K people subscribe to her popular email newsletter.
She is the world’s first Chief Content Officer, a principal at training and education company MarketingProfs, and a regular speaker at events globally.
Ann is also a mom, dog person, and writer. Her favorite food is kale salad. But don’t hold that against her.
Product details
- Publisher : Wiley; 2nd edition (October 25, 2022)
- Language : English
- Hardcover : 432 pages
- ISBN-10 : 1119854164
- ISBN-13 : 978-1119854166
- Item Weight : 1.4 pounds
- Dimensions : 6.3 x 1.4 x 9 inches
- Best Sellers Rank: #18,774 in Books (See Top 100 in Books)
- #4 in Retailing Industry (Books)
- #12 in Business Writing Skills (Books)
- #95 in Communication Skills
- Customer Reviews:
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About the author
Ann Handley speaks and writes about how you can rethink the way your business markets.
Cited in Forbes as the most influential woman in Social Media and recognized by ForbesWoman as one of the top 20 women bloggers, Ann Handley is the Chief Content Officer of MarketingProfs, a training and education company with the largest community of marketers in its category. She is a monthly columnist for Entrepreneur magazine, a member of the LinkedIn Influencer program, and the co-author of the best-selling book on content marketing, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (Wiley, originally published 2011. Paperback 2012.) The book has been translated into nine languages, including Turkish, Chinese, Japanese, Korean, Italian, Portuguese.
Her new book is Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content. She currently has more than 250,000 followers on Twitter and writes about content, marketing and life at the highly entertaining AnnHandley.com.
A pioneer in digital marketing, Ann is the co-founder of ClickZ.com, which was one of the first sources of interactive marketing news and commentary. She started her career as a business journalist and editor.
Ann is based in Boston, Massachusetts.
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Top reviews
Top reviews from the United States
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Ann writes in such an easy to read style. This book’s full of up to date practical information you get to use now.
She’s the best. If you’re not currently getting her newsletter, you are missing out.
Same with the 2nd edition on Everybody Writes!
This book gave life back to my writing and help me form an understanding of how storytelling has a solid and needed place in all forms of writing -- even B2B content. That alone was worth the read and the definite re-read that's coming.
Beyond that, Ann does an amazing job of clearly summarizing key content pieces and providing tips to enhance this content to resonate more with readers -- something I will for sure be coming back to again and again. Thanks, Ann for an amazing book! Looking forward to Edition 3 about AI....
Very informative. Ann clearly writes with a lot of care. She also has a VERY strong writing voice. I'd say any more points in her writing voice and it'd be annoying. She toes the line, but I did find her style to be entertaining throughout.
My biggest takeaway from this book was feeling more empowered as a writer.
The chapters are bite-sized in length, but not in depth. It's perfect -- you get what you need to move forward without being bogged down for 30 pages.
Most business books that claim to solve a problem spend 10 years describing the problem and then give you one or two chapters of a solution -- and it's not even particularly actionable. "Just be more of this and less of that!"
Not this book. Ann introduces a framework she uses for writing and then breaks down every step with examples and clear actionable advice. It's making me a better writer IMMEDIATELY, and I'm only on page 75. Which is chapter 17.
I can't recommend Everybody Writes 2 enough. If you write, you WILL benefit from this book.
Top reviews from other countries
I'm a freelance writer and this book was simply awesome for me. It's funny, relatable, and a gold mine of information on writing. 100% recommended for anyone that wants to be better at writing.
I’m looking forward to put some ideas I made note of and influence my audience as a writer.