Director, Social Media and Influencer Marketing

Job Description

Can I get uhhhhhhhhhh…. growth-minded Social Media and Influencer Marketing Director to lead McDonald’s social strategy? We’re looking for someone to lead one of the most influential corporate social presence. This will make you very popular anywhere you go, but also means you will get to read 675 comments about the snack wraps every single day. Some fans will also remind you daily about the McPizza, and we have nothing but respect for these legends. Don’t forget all the DMs asking to get *fReE fOoD pLeAsE*.

The Social Media and Influencer Marketing director will be responsible for executing across all social media channels within the US business, organic and paid. Key responsibilities include managing the content calendar, developing strategies for campaigns as well as organic activations, measuring success by regularly analyzing KPI metrics, and building brand affinity.

We’re looking for someone:

That knows social, gets the modern customer, someone who knows that a small and mighty community will always outpace any follower base.

Is a social media architect, knowing how to build a presence across platforms that will resonate with our fans and ultimately drive our business.

Keeps up to date on social trends and happenings, Gen Z culture, new social platforms, and the competitive landscape.

Who can analyze social data, prepare reports and insights, and optimize strategy based on results

Manage and lead the social team, utilizing internal and external agency partners to set and implement vision, strategy, and best practices to drive growth, engagement, and brand perception across all social platforms

Long story short: you will oversee the strategy and creative of some of our most important social media campaigns - working hand in hand with our world class agencies, both on the creative and media side.

If you want a tangible example based on former campaigns, remember the meal with the biggest music band of all time that took the world by storm, or that meal with figurines for adults that sold out after 4 days? That kind of stuff. (I do not know if I can say the actual names of the partnerships, since Brian from Legal is probably reading this, we all know he secretly wants to join the social team.)

You may wonder how the team is organized and where this role sits: the social media team is part of the marketing department, and reports into to the VP of our Brand, Content & Culture team.

No, you cannot be paid in nuggets.