About
A Partner at an early-stage VC investor and the Co-Founder of the All-in Diversity…
Articles by Kelly
Contributions
-
What do you do if your gaming company lacks diversity and inclusivity?
The very first step, even before you collect and analyze data, is to reflect on your organisation's values. A true appreciation of people, inclusive of your employees, customers and stakeholders is needed before any DEI assessment is done. Aligning any DEI strategy or action to business values is imperative for success.
Activity
-
Great day so far at IGaming Next in Valletta 🇲🇹 The team are here all day today and tomorrow. NEXT.io If you want to grab a coffee ☕️ or a beer…
Great day so far at IGaming Next in Valletta 🇲🇹 The team are here all day today and tomorrow. NEXT.io If you want to grab a coffee ☕️ or a beer…
Liked by Kelly Kehn
-
Thrilled to be one of the driving forces to move this project forward. As the Executive Director of the UNLV Research Foundation that owns and…
Thrilled to be one of the driving forces to move this project forward. As the Executive Director of the UNLV Research Foundation that owns and…
Liked by Kelly Kehn
-
Nothing is impossible✨ Working with a Marketing team that shares the same belief is truly remarkable. Our team at Games Global is nothing short of…
Nothing is impossible✨ Working with a Marketing team that shares the same belief is truly remarkable. Our team at Games Global is nothing short of…
Liked by Kelly Kehn
Experience
Education
Publications
-
Why we need greater gender diversity in our boardrooms
iGaming Business
It’s time that we turn our focus to asking the tough questions around the lack of gender diversity within our organisations, especially the lack of women at C level and in the boardroom.By ignoring this issue, we are missing out on accessing top talent to lead our organisations, missing the perspective of a key demographic within our customer base and in turn, leaving money on the table.
By ignoring the issue, we effectively hold our industry back from reaching its full potential. -
Initial Rewards is redefining Loyalty with Games
Gambling Insider
Kelly Kehn of Initial Rewards discusses with Gambling Insider how they are changing loyalty for their iGaming clients through Gamification.
-
Changing Loyalty Through Gamification
Egaming Review
Kelly Kehn of Initial Rewards tells EGR Magazine about the new era of loyalty and Gamification.
-
P
-
Courses
-
Consumer Behavior
-
-
Management
-
-
Marketing Stategy
-
Projects
-
Ongoing collaboration with Pixiu Gaming
-
Ongoing partnership and collaboration with Pixiu Gaming on various industry projects including product launches and third party content distribution.
-
Changing Loyalty Through Gamification
-
The term Gamification means applying game mechanics to any action where you want to influence behaviour in order to make it more fun and engaging. At Initial Rewards we are creating games and employing different dynamics in order to achieve loyalty success and a much more fun experience with our gaming clients.
-
Gamification
-
Over the last decade, Initial Rewards has become experts in providing loyalty programmes to the igaming industry. We’ve learned that the term “loyalty” means something different to everyone. To some, it might mean higher LTV. To others, it’s increased play on site, increased brand advocacy, VIP status or a whole host of other indicators. We’ve learned that everyone wants it but not everyone gets it. And we’ve learned what loyalty is not.
Loyalty is a not a cash bonus or tournament…Over the last decade, Initial Rewards has become experts in providing loyalty programmes to the igaming industry. We’ve learned that the term “loyalty” means something different to everyone. To some, it might mean higher LTV. To others, it’s increased play on site, increased brand advocacy, VIP status or a whole host of other indicators. We’ve learned that everyone wants it but not everyone gets it. And we’ve learned what loyalty is not.
Loyalty is a not a cash bonus or tournament ticket. It’s not a card that you have to present at the register. It’s not virtual points. And it’s not a right that your customers owe to you.
Loyalty is earned. We’ve learned that when it comes to recreational players, most operators are ignoring them – or, at least, not catering to them. While all of the active players may be earning “loyalty” points, only the top 5% of that player base (VIP) is engaging with points' offers. Is it because VIPs are the only players who are loyal to your brand? Or is it because your loyalty programme is built to exclusively cater to these players? Initial believes it’s the latter.
Honors & Awards
-
Outstanding Contribution to the Industry Award
iGaming Idol
-
Leader of the Year Winner 2016
Women in Gaming
-
Finalist for Leader of the Year (iGaming)
Women in Gaming
-
Acquisition and Retention Partner of the Year 2014
eGaming Review
-
Acquisition and Retention Partner of the Year 2013
EGaming Review
Languages
-
French
-
Organizations
-
Age UK
Volunteer
Recommendations received
-
LinkedIn User
-
LinkedIn User
8 people have recommended Kelly Join now to view
More activity by Kelly
Our Player's Panel: ‘What are professional and amateur gamblers looking for in the North America market?’ Is underway in Conference Room 1! Flipping…
Liked by Kelly Kehn
🎰Exciting insights alert! 🎰 Do not miss this addition of European Gaming Media where they interview our CEO Keith Goddard on our plans to…
Liked by Kelly Kehn
People also viewed
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore MoreOthers named Kelly Kehn
-
Kelly Kehn, Executive MBA, SPHR
-
Kelly Kehn (Dickinson)
Health Insurance Professional | Claims Analyst | Expertise in Auditing and Claims Rectification
2 others named Kelly Kehn are on LinkedIn
See others named Kelly Kehn