Kelly Kehn

Kelly Kehn

United Kingdom
6K followers 500+ connections

About

A Partner at an early-stage VC investor and the Co-Founder of the All-in Diversity…

Articles by Kelly

Contributions

Activity

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Experience

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    Stanmore, England, United Kingdom

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    London, United Kingdom

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    London, United Kingdom

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      London, UK

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      London, United Kingdom

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    Montreal, Canada Area

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    Montreal, Canada Area

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      New York, NY

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      Lexington, Kentucky Area

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    Central Park, NYC

Education

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    Activities and Societies: Kappa Delta

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Publications

  • Why we need greater gender diversity in our boardrooms

    iGaming Business

    It’s time that we turn our focus to asking the tough questions around the lack of gender diversity within our organisations, especially the lack of women at C level and in the boardroom.By ignoring this issue, we are missing out on accessing top talent to lead our organisations, missing the perspective of a key demographic within our customer base and in turn, leaving money on the table.
    By ignoring the issue, we effectively hold our industry back from reaching its full potential.

    See publication
  • Initial Rewards is redefining Loyalty with Games

    Gambling Insider

    Kelly Kehn of Initial Rewards discusses with Gambling Insider how they are changing loyalty for their iGaming clients through Gamification.

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  • Changing Loyalty Through Gamification

    Egaming Review

    Kelly Kehn of Initial Rewards tells EGR Magazine about the new era of loyalty and Gamification.

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Courses

  • Consumer Behavior

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  • Management

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  • Marketing Stategy

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Projects

  • Ongoing collaboration with Pixiu Gaming

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    Ongoing partnership and collaboration with Pixiu Gaming on various industry projects including product launches and third party content distribution.

  • Changing Loyalty Through Gamification

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    The term Gamification means applying game mechanics to any action where you want to influence behaviour in order to make it more fun and engaging. At Initial Rewards we are creating games and employing different dynamics in order to achieve loyalty success and a much more fun experience with our gaming clients.

    See project
  • Gamification

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    Over the last decade, Initial Rewards has become experts in providing loyalty programmes to the igaming industry. We’ve learned that the term “loyalty” means something different to everyone. To some, it might mean higher LTV. To others, it’s increased play on site, increased brand advocacy, VIP status or a whole host of other indicators. We’ve learned that everyone wants it but not everyone gets it. And we’ve learned what loyalty is not.

    Loyalty is a not a cash bonus or tournament…

    Over the last decade, Initial Rewards has become experts in providing loyalty programmes to the igaming industry. We’ve learned that the term “loyalty” means something different to everyone. To some, it might mean higher LTV. To others, it’s increased play on site, increased brand advocacy, VIP status or a whole host of other indicators. We’ve learned that everyone wants it but not everyone gets it. And we’ve learned what loyalty is not.

    Loyalty is a not a cash bonus or tournament ticket. It’s not a card that you have to present at the register. It’s not virtual points. And it’s not a right that your customers owe to you.

    Loyalty is earned. We’ve learned that when it comes to recreational players, most operators are ignoring them – or, at least, not catering to them. While all of the active players may be earning “loyalty” points, only the top 5% of that player base (VIP) is engaging with points' offers. Is it because VIPs are the only players who are loyal to your brand? Or is it because your loyalty programme is built to exclusively cater to these players? Initial believes it’s the latter.

    See project

Honors & Awards

  • Outstanding Contribution to the Industry Award

    iGaming Idol

    In 2022, I won the Outstanding Contribution to the Industry Award from iGaming Idol for my work to support underreprested groups in the sector.

  • Leader of the Year Winner 2016

    Women in Gaming

    This category is open to all female team, department and business leaders working in the iGaming industry, nominees could be Team Leaders, Managers, Directors, CEO, CFO within the iGaming business. The importance of the leader will be marked on showing a proven ability to lead in a positive environment, helping inspire and lead that team to internal or external successes.

  • Finalist for Leader of the Year (iGaming)

    Women in Gaming

    Leader of the Year (iGaming)

    This category is open to all female team, department and business leaders working in the iGaming industry, nominees could be Team Leaders, Managers, Directors, CEO, CFO within the iGaming business. The importance of the leader will be marked on showing a proven ability to lead in a positive environment, helping inspire and lead that team to internal or external successes.

  • Acquisition and Retention Partner of the Year 2014

    eGaming Review

  • Acquisition and Retention Partner of the Year 2013

    EGaming Review

    iGaming trade publication B2B awards

Languages

  • French

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Organizations

  • Age UK

    Volunteer

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