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Business Basics for Musicians (Music Pro Guides) Paperback – January 2, 2024

by Bobby Borg (Author)
5.0 5.0 out of 5 stars 64 ratings
See all formats and editions
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Unleash your music career and conquer the dynamic new music industry! In a high-tech world overflowing with ever-changing information, don’t let the business side of music be your downfall. Business Basics for Musicians is the ultimate layperson’s handbook to mastering the industry. The third edition provides:

  • Cutting-edge insights into AI, NFTs, and the limitless potential of the metaverse
  • Comprehensive knowledge on traditional and emerging music royalties to ensure fair compensation
  • New and captivating pro interviews and compelling anecdotes that ignite inspiration
  • Updated information on social media, including TikTok, Instagram, and YouTube
  • Major-label record, publishing, and merchandising deal updates that can propel your global presence
  • Game-changing DIY strategies that skyrocket your career and bring success on your terms

Writing in an engaging tone and easily digestible format, music industry veteran Bobby Borg provides a comprehensive resource that expertly simplifies complex concepts into actionable steps. He addresses five vital areas: pursuing a successful career, building powerful relationships, assembling a winning team, unlocking lucrative deals and dollars, and paving your path to success to 2030 and beyond.

Test questions and answers, assignments, and projects are available for instructors. Please email textbooks@rowman.com.

Read more Read less
Previous page
  1. Part of series
    Music Pro Guides
  2. Print length
    446 pages
  3. Language
    English
  4. Publisher
    RL
  5. Publication date
    January 2, 2024
  6. Dimensions
    7 x 1.01 x 10 inches
  7. ISBN-10
    1538182564
  8. ISBN-13
    978-1538182567
  9. See all details
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Editorial Reviews

Review

"An exceptionally well-written, thorough, and competent book for an author who is a non-attorney. Bobby’s book is extremely valuable to anyone trying to understand the new music business.”

-- Peter Peterno, attorney, King, Holmes, Paterno & Berliner, representing Metallica, Dr. Dre, and Pearl Jam

“The new music business is full of ever-changing minefields and challenges. Business Basics for Musicians helps steer you through them in a way that lets you enjoy the journey. It’s packed with clear explanations, and information you'll use time and again."

-- Don Gorder, chair Emeritus, Music Business/Management Department, Berklee College of Music

“Bobby has the ability to make complex topics understandable and instantly applicable and the knowledge and enthusiasm to empower independent musicians with the skills necessary to succeed in the music industry—from the classroom straight to the stage!"

-- Pascale Cohen-Olivar, UCLA Extension Entertainment Studies Program

"Business Basics for Musicians provides a solid foundation for understanding the business at large, yet it comes at you from an everyman’s perspective. If you want to learn more about new business essentials from someone who’s survived and thrived the biz, this book is a great read.”

-- Neil Gillis, CollectivRights Management, LLC

"Bobby Borg’s no nonsense and honest approach to helping musicians and artists understand the complex dynamics of the music business is extremely valuable and insightful for both beginners and seasoned pros. "

-- Ryan Farish, Grammy Award-nominated songwriter and top ten Billboard charting artist

About the Author

Bobby Borg MCM, is a former major label, independent, and DIY recording/touring artist. He also served as the VP of Special Events for the American Marketing Association and Interim Chairman of Music Business at Musician’s Institute. He is an assistant professor of practice in music industry studies at University of Southern California’s Thornton School of Music. He is the founder of Bobby Borg Consulting and author of The Musician's Handbook, Music Marketing for The DIY Musician,Business Basics for Musicians, Introduction to Music Publishing for Musicians, and Personal Finance for Musicians. Visit bobbyborg.com.

Product details

  • Publisher ‏ : ‎ RL; Third edition (January 2, 2024)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 446 pages
  • ISBN-10 ‏ : ‎ 1538182564
  • ISBN-13 ‏ : ‎ 978-1538182567
  • Item Weight ‏ : ‎ 2 pounds
  • Dimensions ‏ : ‎ 7 x 1.01 x 10 inches
  • Customer Reviews:
    5.0 5.0 out of 5 stars 64 ratings

About the author

Follow authors to get new release updates, plus improved recommendations.
Bobby Borg

Bobby Borg

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Hello All, I am Bobby Borg, and my mission is to help music business professionals turn their art into a more successful business. My current revised Second Edition books are Music Marketing For The DIY Musician and Business Basics For Musicians###

As an author, I believe in conducting deep research with the goal of adding to the body of literature that already exists while contributing something new and unique. My academic and professional background comes in handy for this. I have earned...

1 A Masters of Communication From University of Southern California (Phi Kappa Phi)

2. A Certificate in Marketing, Project Management, and Instructor Development from UCLA

3. A BA From Berklee College of Music in Professional Music ###

My professional experiences Include:

1. USC Adjunct Music Industry Professor at Thornton School of Music

2. UCLA Adjunct Instructor in DIY Music Marketing and Music Publishing

3. Musicians Institute Adjunct Instructor and former Interim Chairman of Music Business

4. American Marketing Association Vice Chairman of Special Events (LA)

6. Bobby Borg Consulting Owner

7. Borg's Blog Weekly at https://www.youtube.com/user/bobbyborg

8. Warrant, recording/touring artist (CMC/BMJ Records)

9. Beggars & Thieves, recording/touring artist(Atlantic Records)

10. Left For Dead, recording/touring artist (Alpha Records)

11. Tama, Pearl, Sabian, Dean Markeley Sponsorships###

I am very proud of my books and available for your questions. I personally guarantee you'll be satisfied and see the love and pride in my research.

If you have a question, email me at bborg@bobbyborg.com.

Customer reviews

5 out of 5 stars
5 out of 5
64 global ratings
A Roadmap For Success in The Music Industry
5 Stars
A Roadmap For Success in The Music Industry
As a musician navigating the complex world of the music industry, I found "Business Basics For Musicians" to be an invaluable resource. The book covers essential aspects of music careers, legalities, and industry insights, making it a must-read for anyone serious about their musical journey.Here are some reasons why I highly recommend this book:1. **Comprehensive Coverage**: From understanding employment agreements to managing income taxes and insurance, the book leaves no stone unturned. It provides practical advice that every musician needs to know.2. **Solo Artists and Legal Responsibilities**: As a solo artist, I appreciated the detailed guidance on legal responsibilities. The book clarifies the advantages and disadvantages of going solo, empowering artists to make informed decisions.3. **Talent Representation**: The insights into talent agents and artist representation were eye-opening. Understanding how the industry works behind the scenes is crucial for long-term success.4. **Music Publishing Demystified**: The book breaks down music publishing, copyright, and income streams in a clear and accessible manner. Whether you're a songwriter or an artist, this section is a goldmine of information.5. **Live Performance Deals and Merchandising**: The chapters on live performance contracts, touring, and merchandising provide practical tips and real-world examples. As an artist, I feel better equipped to negotiate deals and maximize my revenue.6. **Future Trends**: The glimpse into the future of the music industry is exciting. From AI to global trends, the book prepares musicians for what lies ahead.In summary, "Business Basics For Musicians" is not just a book; it's a roadmap to success. Whether you're a seasoned artist or just starting out, grab a copy and empower yourself with knowledge.
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Top reviews from the United States

ryotomishima
5.0 out of 5 stars Practical book
Reviewed in the United States on February 28, 2024
Verified Purchase
It is a practical book. This book introduces some important points for getting into the industry. It does not waste pages or words, without getting things introduced too complex. I am a international student studying music business with this book and I can understand it pretty well.
One person found this helpful
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Nathan Rippy
5.0 out of 5 stars Phenomenal insight, would highly recommend to any musician looking to build a brand
Reviewed in the United States on April 25, 2024
Bobby Borg's handbook is a great resource for musicians seeking to thrive in today's dynamic music industry landscape. Through a blend of his own seasoned expertise and interviews with industry professionals, Borg equips readers with essential business knowledge and strategies. Organized into five parts, the book covers critical aspects of a music career, from mastering business relationships to understanding complex deals and revenue streams. Borg's engaging writing style, peppered with anecdotes, ensures that even the most intricate topics, such as contracts and copyright laws, are approachable.
A standout feature of the book is Borg's emphasis on adaptability and proactivity. He encourages musicians to diversify their skillsets, embrace emerging technologies like AI and blockchain, and take ownership of their careers with a DIY mindset. As a fellow DIY musician, I found Borg's insights into future music marketing particularly insightful and actionable.
Despite its comprehensive scope, the book maintains a practical focus, offering actionable advice on everything from selecting band members to navigating financial challenges. Interviews with industry insiders, including personal managers, attorneys, and agents, further enrich the content, lending it depth and credibility.
In conclusion, "Business Basics for Musicians" is an indispensable guide for aspiring and established musicians alike. With its wealth of practical insights and Borg's authoritative yet approachable writing style, this book empowers musicians to confidently navigate the complexities of the music industry and achieve lasting success.
One person found this helpful
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Tiffany Galaviz
5.0 out of 5 stars GREAT book for any aspiring musicians!
Reviewed in the United States on May 2, 2024
This book offers a comprehensive guide for aspiring musicians navigating the complexities of the music industry, blending practical advice with insightful anecdotes from industry veterans like Billie Eilish, Shawn Mendes, and others. The tone strikes a balance between motivational and pragmatic, urging readers to visualize success while also emphasizing the importance of realistic expectations and hard work. Specific tips, such as analyzing career motivations and forming meaningful connections, are highlighted as essential strategies for success. Particularly intriguing is the emphasis on self-awareness and ethical considerations, urging musicians to understand their motivations and boundaries. One of the book's standout features is its wealth of specific, actionable advice. Borg doesn't just preach abstract principles; he delves into the nitty-gritty details of analyzing one's career motivations, forging meaningful connections, and navigating the often murky waters of the music business with integrity and foresight. The book's emphasis on proactive approaches, like creating a personalized marketing plan and seizing opportunities, underscores the importance of agency and initiative in shaping one's career. Overall, it offers a valuable roadmap for aspiring musicians navigating the modern music industry landscape. Would definitely recommend!
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Marilyn Ganns
5.0 out of 5 stars A need for those aspiring to be in the music industry
Reviewed in the United States on April 9, 2024
The music industry is constantly evolving and it is hard to capture the entire essence of it. However, Bobby Borg’s “Business Basics For Musicians” captures it. Each part of the handbook, and there are five parts, goes into intensive detail about how to succeed in the industry. I think a lot of time when artist’s decide to lead a solo career, there is so much misinformation online that can confuse artists. This handbook summarizes exactly how to do self-management (through DIY - in the subtitle), or how to use managers in the industry without being misled/tricked. While the book is thick and could seem overwhelming, Borg’s tone in his writing feels like an actual conversation and will keep you engaged throughout the read. I was even engaged when he was writing about taxes - that's how you know it's a good book! The most unique part of Borg’s book is near the end (unironically). In Part 5, he discusses his future predictions of the music industry. Like I said earlier, the music industry is always changing, and with artificial intelligence, there is another hurdle to overcome. Borg breaks down how AI is affecting the music industry currently and how it could potentially flip what the industry is like now. It provides a current real-life perspective that sometimes I miss in educational books. Overall: this is a NEEDED book to COMPLETELY understand the music industry’s business side.
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