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The Pumpkin Plan

A Simple Strategy to Grow a Remarkable Business in Any Field

By: Mike Michalowicz

0H 23M
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4.7/5 (1564)
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5 videobook chapters 23M
Growing a colossal business isn't as far off from growing a colossal pumpkin, like the ones seen at state fairs, as we may think. In the introduction, author Mike Michalowicz breaks down the five key steps to building a successful company, leaning on the traditional wisdom of pumpkin farmers. Along the way, we'll meet Steve Bousquet, owner of American Landscape and Lawn Science, who will walk us through each of the steps in his own company throughout the videobook.
The first two steps of the pumpkin plan are seed selection and sprout review. What elements of our business and types of customers should we be focusing on for success? Michalowicz offers two models to discover these secret sauces. We'll also watch as Bousquet uncovers these attributes for his own company.
TThe next two steps of the pumpkin plan are optimal watering and root analysis. This is how we deepen the relationships we have with existing customers for explosive growth. We'll watch as Bousquet meets with one of his top clients in Connecticut and how he leans on the insight from these steps in real life.
The hardest part of the pumpkin plan is firing clients. Michalowicz says the normal reaction is, "are you kidding me?" But in this step, Michalowicz and Bousquet explain the benefits of cutting the bottom tier, for financial health and existing relationship growth.
In the conclusion, Michalowicz offers a big picture reason why being ahead of the industry is critical for business owners. He'll also wrap up everything we've learned, alongside Bousquet who will offer concluding thoughts.

What you'll learn

Length: 2 min

Growing a colossal business isn't as far off from growing a colossal pumpkin, like the ones seen at state fairs, as we may think. In the introduction, author Mike Michalowicz breaks down the five key steps to building a successful company, leaning on the traditional wisdom of pumpkin farmers. Along the way, we'll meet Steve Bousquet, owner of American Landscape and Lawn Science, who will walk us through each of the steps in his own company throughout the videobook.

Length: 7 min

The first two steps of the pumpkin plan are seed selection and sprout review. What elements of our business and types of customers should we be focusing on for success? Michalowicz offers two models to discover these secret sauces. We'll also watch as Bousquet uncovers these attributes for his own company.

Length: 5 min

TThe next two steps of the pumpkin plan are optimal watering and root analysis. This is how we deepen the relationships we have with existing customers for explosive growth. We'll watch as Bousquet meets with one of his top clients in Connecticut and how he leans on the insight from these steps in real life.

Length: 6 min

The hardest part of the pumpkin plan is firing clients. Michalowicz says the normal reaction is, "are you kidding me?" But in this step, Michalowicz and Bousquet explain the benefits of cutting the bottom tier, for financial health and existing relationship growth.

Length: 1 min

In the conclusion, Michalowicz offers a big picture reason why being ahead of the industry is critical for business owners. He'll also wrap up everything we've learned, alongside Bousquet who will offer concluding thoughts.

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More about The Pumpkin Plan

After reading an article about a local farmer who dedicated his life to growing giant pumpkins, author Mike Michalowicz realized the same process could apply to growing a giant business. He tested the Pumpkin Plan on his own company and transformed it into a remarkable, multimillion-dollar industry leader. In this 24 minute film, we'll learn the five key steps of Michalowicz's pumpkin plan: seed selection, sprout review, optimal watering practices, root analysis, and constant pruning. Along the way, we'll meet Steve Bousquet, owner of American Landscape and Lawn Science in North Franklin, CT. He'll show us how this plan has made his company thrive.

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Meet the Author

Mike Michalowicz

Mike Michalowicz launched and sold two multi-million dollar companies and is the co-founder of Profit First Professionals, a membership organization of accountants, bookkeepers and business coaches who teach the Profit First method. He is a former columnist for The Wall Street Journal, is a popular speaker and has shared his insights on business and entrepreneurship at TEDx, creativeLIVE, INCmty and others. He is the author of The Pumpkin Plan and The Toilet Paper Entrepreneur. His columns have appeared in Entrepreneur Magazine, Open Forum, and Harvard Business Review.

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