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Articles
Eight Words to Transform Intake
I’m often training intake professionals to focus their calls on the 4S Framework: Screen Sell Sign Schedule This simple framework recognizes that in addition to screening for criteria, the intake professional must sell the firm, get the retainer signed and schedule...
The Key Differences Between Law Firm Owners Who Achieve Exponential Growth in Their Personal Injury Law Firms — and Those Who Don’t
I’ve spent over 30 years observing lawyers and over 10 years in direct teaching, coaching and lawyer mentoring. I’ve seen many law firms experience explosive growth and observed others puttering alone and bogged down in mediocrity. I’m frequently asked what separates...
Best Hiring (and Firing) Practices You Need to Implement in Your Law Firm to Attract and Retain A+ Team Players
There’s a simple rule that every law firm needs to follow if you want to build a law firm filled with A team players -- and also avoid the headaches and hassles that come from making a bad hire. The rule is simple: HIRE SLOW, BUT FIRE FAST! Although the rule is...
The Importance of an Online Presence for Law Firms in 2024
In the fast-paced, digital-first world of 2024, maintaining an online presence is crucial for law firms looking to establish and reinforce their credibility. As legal services become more competitive and clients increasingly rely on the internet for information and...
Is Absenteeism in Your Law Firm Driving You Crazy?
If absenteeism in your law firm is driving you crazy, you aren’t alone! Many law firm owners are equally frustrated with excessive absenteeism in the workplace and have taken some proactive steps to get the problem under control: Their solution: The Four-Day Work...
Four Great Ways to Use Visual Content for Social Media Success
Defining Great Visual Content Visual content plays a crucial role in enhancing the impact of social media within your law firm's marketing strategy. It's essential to understand that most users on social platforms are primarily seeking information on DIY projects,...
Brand Videos Are Dead: Why Law Firms Need to Shift Their Focus On Video Marketing
We’re excited to welcome Jimbo as our host for our NEW monthly video training sessions - exclusively for PILMMA Mastermind Members! In the world of legal marketing, brand videos have long been considered a staple for law firms looking to promote their services and...
Don’t Put All Your Eggs in One Basket: Why Law Firms Need to Diversify Their Marketing Investments
TLDR: Diversifying your digital marketing investments is essential for your law firm’s success. Here’s why you shouldn’t put all your eggs in one basket but prioritize diversification. Check out the ROI from a 200+ firm case study! You’ve heard the saying, “Don’t put...
