Many business people make a very costly mistake when talking with prospects or new clients, customers, and patients for the first time.

The mistake?

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Never finding out how those people came to choose to do business with them by asking the simple question, “How did you find out about us?”

It means they can never establish how well their marketing efforts are working for them.

So, always ask that critical question. If nobody mentions your advertisement, it is a good indicator you’re wasting your money. If, on the other hand, many people tell you that the advert dragged them in wouldn’t you want to run it again and again?

Don’t be a business dunce – always find out where your business is coming from so you can make the most of it!