Remove the big words and long sentences. When you are satisfied with your essay, go through it very carefully and remove or replace as many of the big words (three syllables or more) and jar­gon phrases as possible.

Go for words of two syllables wherever possible and for short sentences which encapsulate your meaning. Never use 20 words where 10 will do or eight would be better. The reason for this is that most people think in pictures and you need to give them a complete picture to think about. It is logical and natural to pause at the end of a sentence and if each sentence con­veys a complete picture you will really start to make yourself understood.

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