Another Commercial

I was at the movies the other day and happened to see a quite lengthy advert for Heinz Beans. When I say lengthy, it runs for about 3 minutes which is a long time to hold an audience (and most of them talked the whole time) but I sat through it, loving it! It must have cost a motza to make although, in this digital world, probably nowhere what it would have cost a few years back.

I dunno how effective the commercial was to promote the product but I must say I do love cinema advertising. Why? Simply because you can localise screening it to theatres that both serve the demographic you want and are running a movie that appeals to that demographic.

So, if you’ve got 3 minutes, watch it now.