When you are in the business of offering a service, people will come to you for information, advice, ideas, assistance and suggestions. This being the case, you have a responsibility to deliver.

Don’t succumb to the curse of assumption – that is don’t ever assume that your clients, customers or patients know what you know. If they did, they would be your competitors!

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Make sure everybody you deal with knows exactly and precisely what you can do for them and more importantly how you can solve their problems, help with their concerns, allay their fears, cater to their desires and take away their worries.

That way, you’ll delight them and they’ll never, ever go anywhere else for their service or advice.