Here’s a story everyone in business should read, heed and take action upon!
The other day I took Pollie the plant destroyer to the Vet as she wasn’t her normal bouncing self.
The veterinary clinic had a great reception area and there were lots of shelves stocked with all sorts of things for animals. I reckoned this was obviously the place I could buy products that would be good for my dogs and cats so I browsed the shelves.
I even said to the woman behind the counter that I should do something about Pollie’s diet hoping it would prompt a response that might assist me to make a purchase.
And what did I get?
Nothing!
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So I saw the Vet who gave me the advice, potions and lotions needed to restore Pollie to good health but they didn’t make any recommendation about what I should purchase from their large stock either. So, I left, having purchased nothing else.
It made me wonder whether the stock they had on display wasn’t there to be bought but just to display products pet owners should buy at a supermarket or pet store.
It’s a shame really because if they had guided me through a purchase… if they’d explained and suggested what I needed for my dogs and cats I would have accepted their recommendations and bought. I’d probably become a regular and repeat buyer. As it was I just didn’t see anything I wanted so I left empty handed.
When my dog and I walked out the door so did the chances of an easy and profitable sale.
And doesn’t that happen in almost every business? They sell me what I want but never (or very rarely) what I need.
When I am your client, customer or patient and you have something else I just might need please sell me!
Well All Creatures on Hoddle do recommend their products and they have free samples on their counter.
That’s great to hear Lydia and wish more Vets would follow suit! Good to hear from you!