Staying in touch

Everybody in business says they are going to stay in touch with their database regularly but it is surprising how few do. Or if they do, they make the mistake of sending boring uninteresting emails or letters that don’t do a lot for them or their business. That’s why I always look forward to receiving my weekly email letter from Jodie McGregor Flowers in Annandale, Sydney, whose work I’ve praised before.

Here’s the current one and, as usual, it contains lots of interesting stuff, links that take me to more worthwhile information, a great offer on flowers and a chance to vote for them (who wouldn’t). It certainly isn’t boring, mundane or just a sales spiel. BTW the subject line for this email was a pretty nifty one… “Hello Autumn! I Think I’m Falling for You”