Another Commercial

I am indebted to one of my friends, Malcolm Cameron, for today’s commercial. You can tell he’s a bit of a rev head coz here’s his fairly breathless commentary about it…

“Even if you’ve seen it previously it’s worth revisiting this Shell commercial shown in Europe.

Can you just imagine the red tape, permits and cost to pull off this commercial?

Ostensibly, they’re selling gasoline, but the cars used in the video steal the show. Ferrari pulled several of their race cars from various ages out of storage, flew them around the world and filmed them running through the streets of Rome, Rio, New York, Hong Kong, Honolulu and Monaco.

No computer graphics, these are the original cars on the original streets.

The best part is the sound from the basso profundo notes of the early, front-engine era, each scene cuts to a later generation, ending with the wail of a modern F1 car.

Even if you’re not a petrolhead, this video will stir the soul. There’s just something about 3 litres and 14,000 RPM!”

With a wrap like that, watch it now!