Would you?

I must  confess… of all the fast food options we have available my favourite is Red Rooster. That means  I have the app and as a result get all the Red Rooster promotional materials.

I must admit I was a bit taken aback when I received an email to tell me that I could “Grab hunger by the balls!” with the latter three words much bigger and bolder than the rest of the phrase.

Now, I have always been a believer that it’s better to err on the side of decorum rather than to lurch to the more smutty side of promotion but I hadn’t made up my mind about that email until, driving along this morning, I saw this  big, bold sign proclaiming a similar opportunity.

Now, I don’t know about you, but I reckon we can get business without sinking to that sort of level and, although in this day and age, what was said may be regarded as harmless, I’d rather see them not trying to be so clever.

I think there’s plenty of ways to grab attention without adding smut.

What do you think? What do you do in your business?

Am I just being an old fuddy-duddy?