The other Sunday afternoon the missus and I were heading to our local Bunnings (that wonderful place where you go to buy one item for 10 bucks and end up with a trolley load of stuff that costs you about 110 bucks but is such a bargain you can’t resist it*).
As we stopped at a traffic light, I looked at a store on the other side of the highway named “Home & Style“ and I wondered idly to my missus what it was they could possibly sell.
“Well,” she said, “it’s obvious isn’t it?”
Well it wasn’t so obvious to me so, I asked her what she reckoned their business was. “They obviously sell decorator items for houses and kitchens,” she said.
So, maybe what they sold would be bleeding obvious to the female market. But, quite frankly, I reckon it’d make sense to ensure the storefront told everybody they did. Rather than having just their name up in lights, I would’ve liked to have seen a qualifying line explaining the business like “Decorator items for your home and kitchen” or something similar.
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As I’ve said so often before, if you don’t tell people where you are and what you do, you won’t get them through the door. Only those who are specifically looking for you (maybe those who found you on the net) will find you. I’d like everybody to have that opportunity!
(*By the way, if you reckon Bunnings gets me in just think about what Aldi manage to achieve at extracting money from me. Actually, I call Aldi “Bunnings with groceries” because whenever I go there for one or two items I come out with a trolley load of interesting, but irresistible, bargain value hardware and groceries!)
As I said earlier, Bunnings is great at selling me things that are absolutely irresistible even though I’m not sure I’m ever gunna use them. Witness to that is the amazing electric screwdriver set I reckon I bought about 20 years ago which is still in mint condition in the unopened box. I often reflect on what a great buy it was!
However the point of the story is not to reflect on the magic marketing of Bunnings and Aldi but rather to remind you that it should always be obvious to people what you can do for them.
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