Now, what is a family gallery? Very simple – it’s a collection of testimonials… the most powerful marketing device known to mankind. Why? Simply because it is other people saying that your company, product or service delivers on the promises you make. It’s far better than the self-serving, chest-beating advertisements seen often that are so unbelievable.
To get testimonials you need to have some delighted customers, clients or patients who are prepared to stand up and tell people you are good. If you don’t have these sorts of people you are not going to be in business for long in any event!
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How do you go about getting a testimonial? Easy! You ring a happy client and ask them for their help. Once they have agreed you’ll probably have to assist them by giving them an idea of what to say. Importantly, testimonials need to talk about the basics— that you delivered on your promises, that you made things easy, that you explained things, that you turned up on time and so on. People are looking for basics like these as a foundation on which they can build a relationship.
A good testimonial tells a story. It starts by saying “I had a problem. I didn’t know how to solve it and it was worrying me silly. Then I was introduced to Mary Nurk and she instantly changed the way I thought about things. I felt confident, relaxed and happy and I decided to use her. Mary delivered on her promises, did a fantastic job and now I am really happy. Anybody else who is worried about these things should talk to Mary Nurk.”
Testimonials are powerful and market leaders know that and use them.
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