In a swirling sea of uncertainty, prospects are looking for a rock of stability when it comes to spending their hard earned money.
With our parliament acting like a group of school kids, Royal commissions investigating the behaviour of banks we have always trusted and big companies owning up to all sorts of problems and product faults it’s no wonder people look for businesses who can deliver with certainty on the promises they make.
Prospects have always looked to do business with people they like, respect and trust and those qualities have never been in more demand than today.
So, here is a simple question you should ask about you and your business.
Get Winston’s great audio series on “The “how’s things?” call” for just $8 here
Do people like, respect and trust you and your business?
That means do you deliver on the promises you make? Do you show that you do by having testimonials from people who make it clear that you possess these qualities? In particular, do they like doing business with you? And, the acid test, would they recommend you to their friends?
If you aren’t proving you have these qualities by using great testimonials, get cracking and do something about it.
Just a brief rider to this recommendation. Unfortunately, the law prohibits providers of most medical services using testimonials. That’s a shame but it’s the law.
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