Yes, you can create your Marketing Plan using LEGO®! What!?! Thanks Cathy O'Dwyer from O'Dwyer Accreditation for sharing about her recent experience using LEGO® Serious Play in a coaching session with me to clarify her main client groups, their needs and how she can best reach and support them. I love how Cathy was also able to recognise her own strengths and added value that she creates for her clients. Cathy not only takes out the stress of getting prepared for NATA accreditation, she also sees opportunities to systemise her client's process and help them use their data to improve performance, so that it becomes more meaningful than just a box ticking exercise. Thanks Cathy. So, how does LEGO® Serious Play work? Whenever we use colour, imagery, symbols and metaphor, we tap into our more holistic, right-brained lateral thinking abilities. It's easier to see the bigger picture and how things connect together. Building something with our hands is also fun and playful. We relax, become more creative, trigger new ideas and see more opportunities. LEGO® Serious Play is great for visual thinkers, as well as kinaesthetic learners (people who like to think and learn while doing). And for those who like to talk things out, there's the opportunity to talk about what you build and make sense of the topic as you go. Please message me if you'd like to learn more about LEGO® Serious Play and how I could help you 1on1 with your own client strategies and business planning. Or check out the link in the comments for more information about my team building workshops focused on identifying and celebrating your individual and collective team strengths. A great way of getting your team together, having fun while getting seriously productive. #accreditation #NATA #legoseriousplay #innercreative #creative #creativethinking #creativeleadership #creativityatwork #LEGO #creativebusiness #teambuilding #teamdevelopment #staffretention #staffwellbeing #planningforsuccess #clientsolutions #clientsupport #clientsuccess #marketingstrategy #marketingsolutions
Helping Australian lab teams easily achieve and maintain accreditation by giving NATA what they need – without being overwhelmed by requirements or wasting time on guesswork ♦ Accreditation and Quality Systems Consultant
How often do you get to play with Lego at work? This week, Natalia Walker helped me release my thoughts from all the lists to set goals and plans for next year. We tweaked my marketing plan, defined my ideal clients, came up with about 80 content prompts, and adjusted my weekly schedule to guarantee that I’ll get a swim every week. That was the serious side. The process was fun! Lego Serious Play is a fantastic tool for just about anything. I’ve been delighted to learn in recent years how important playful & creative activities are to getting my brain out of a rut :) And thanks are also due to Kerry Allday for the welcoming and calm workplace you have created at DR HUB. #ISO17025 #ISO15189 #laboratory #accreditation #NATA #GLP