Publishers Marketplace: Marc Gerald

Europa Content represents a broad roster of writers, artists, creators and influencers to the book publishing world.

Nurturing clients from original concept through to completion, we take an innovative and free-ranging approach to the development and representation of content. We have placed books with every major house and have been unusually successful in developing books across platform.

Gerald started his career as an editor at True Detective Magazine, before spending four years as a writer/producer at America’s Most Wanted. While there, he conceived and produced the show’s recreations as well as countless full-length TV specials for Fox.

Eventually, Gerald left Fox to head up ABA Award winning Old School Books, an imprint of WW Norton books, that is widely credited with starting a resurgence in interest in urban black literature. After publishing close to 25 books with Old School, as well as co-writing and co-producing the Stratosphere release of Six Ways to Sunday (based upon one of its titles) Gerald moved on to form The Syndicate with Wesley Snipes and Def Jam. Determined to bring literature and a love of reading to a young, urban and primarily black audience, Gerald commissioned novellas from some of hip hop’s brightest stars and sold them with CD’s supplied by Def Jam. Eventually, Gerald’s interest in germinating original ideas and packaging innovative concepts led him to representation and the formation of Los Bravos Management.

In August 2004, LBM was acquired by The Agency Group. In 2016, The AGency Group was purchased by United Talent Agency. Gerald left in May 2018 to start Europa Content.