Political Campaign Tips and Strategies

Making Your Campaign’s FAQs Work Harder for You

Making Your Campaign’s FAQs Work Harder for You

One problem facing local political campaign websites is that there just isn’t enough content. There are times when we get little information about a candidate, their positions, or even why they are running. A lack of material makes building out a... Read More

A List of Our Best Political Campaign Slogans

A List of Our Best Political Campaign Slogans

If you’re running for office, a political campaign slogan is one of the first things you need to choose.  Along with your specific colors and fonts, your slogan is an important campaign branding element. The vast majority of candidate websites... Read More

Political Campaigns Aren’t Won By Part-Timers

Political Campaigns Aren’t Won By Part-Timers

We get it. You likely have a full-time job that keeps you busy. And depending on the elected position and the circumstances of your race, you may not need to run a 24/7 campaign. But if you are going to run for office, you need to understand what you... Read More

Storytelling: Your Secret Campaign Weapon

Storytelling: Your Secret Campaign Weapon

If this is your first campaign for political office, there’s one tool you absolutely need to use: storytelling. A smart politician knows that most voters remember stories and narratives, not facts and figures. Connections are not made by listing... Read More