Political Campaign Tips and Strategies
Spring Cleaning For Your Campaign’s Social Media
Spring is finally here! Days are getting longer, and for many, it’s time for cleaning. If you are running for office, now is a great time to review your campaign social media accounts. These tips apply to both campaign and personal... Read More
Making Your Campaign’s FAQs Work Harder for You
One problem facing local political campaign websites is that there just isn’t enough content. There are times when we get little information about a candidate, their positions, or even why they are running. A lack of material makes building out a... Read More
10 Things That Separate Winning Candidates From Losing Candidates
What separates winning political candidates from those who lose elections? It’s more than just the number of votes. There’s no such thing as a perfect campaign. Regardless of how hard a candidate may work, there are many factors that can... Read More
Are You Prepared for a Political Campaign? Take Our Readiness Survey and Find Out!
We’re excited to introduce our latest tool: “Are You Ready to Run for Office? Self-Assessment Survey.” This tool is for aspiring politicians and campaign trailblazers. It’s here to help you assess if you are ready to launch and... Read More
Social Media Dos and Don’ts for Political Campaigns
Starting to use social media for your political campaign? Before you start posting, we’ve put together a handy list of dos and don’ts for your social media interaction on Facebook, Instagram and X / Twitter. Below is a detailed infographic... Read More
A List of Our Best Political Campaign Slogans
If you’re running for office, a political campaign slogan is one of the first things you need to choose. Along with your specific colors and fonts, your slogan is an important campaign branding element. The vast majority of candidate websites... Read More
What To Know Before You Accept Political Donations Online
With the decrease in expenses and technical barriers, it’s possible today for almost any political candidate to raise money online. However, it takes a bit of planning to properly set up your donation infrastructure. And if you wait to begin the... Read More
Political Campaigns Aren’t Won By Part-Timers
We get it. You likely have a full-time job that keeps you busy. And depending on the elected position and the circumstances of your race, you may not need to run a 24/7 campaign. But if you are going to run for office, you need to understand what you... Read More
Storytelling: Your Secret Campaign Weapon
If this is your first campaign for political office, there’s one tool you absolutely need to use: storytelling. A smart politician knows that most voters remember stories and narratives, not facts and figures. Connections are not made by listing... Read More
Tactics for Conducting Digital Political Opposition Research
In political campaigns, opposition research has moved from the paper archives of the past to online, digital data. Even for local political candidates, political opposition research and campaign intelligence analysis can give you a clear... Read More